دورات تدريبية باللغة العربية

Course Overview

In today’s era of massive data generation, businesses require a systematic and scientific approach to decision-making. This highly participative training course empowers participants to make analytic and intelligent decisions, helping them reason through business highs and lows and anticipate turning points.Participants will gain skills in data analytics, understand the causes behind business events, and use AI to predict future trends and opportunities. The course combines theoretical frameworks with hands-on exercises to bridge data, analytics, and strategic decision-making.

Course Objectives

By the end of this course, participants will be able to:

  • Identify and analyze key business turning points using data-driven insights
  • Translate raw data into strategic decisions aligned with enterprise vision and mission
  • Understand core data analytics techniques and objectives
  • Gain knowledge of AI methods and their appropriate applications
  • Assess organizational readiness for AI adoption and implementation

Course Audience

  • Business Leaders and Executives
  • Data Analysts and Data Scientists
  • AI and Machine Learning Professionals
  • Strategy and Innovation Managers
  • IT and Digital Transformation Leaders
  • Operations and Process Improvement Managers
  • HR and Talent Management Professionals
  • Marketing and Customer Insights Specialists
  • Financial Analysts and Risk Managers
  • Professionals seeking to integrate AI and analytics into decision-making

Course Methodology

The course uses a blended, highly participative approach to maximize learning, comprehension, and practical application:
  1. Interactive Lecture-Led Sessions
    • Core concepts of data analytics, AI, and machine learning
    • Strategic frameworks for business decision-making
    • Real-world examples to illustrate AI and analytics applications
  2. Hands-On Workshops and Practical Exercises
    • Building AI-powered dashboards and KPIs in Excel and Power BI
    • Developing predictive models and scenario analyses
    • Creating chatbot prototypes and applying sentiment analysis (if relevant)
  3. Case Studies and Role-Playing
    • Analysis of real business cases demonstrating AI-driven decision-making
    • Simulated business scenarios for participants to apply learning
    • Discussions on successes, challenges, and lessons learned
  4. Group Discussions and Collaborative Learning
    • Knowledge-sharing among participants
    • Brainstorming sessions to solve business problems using AI and analytics
    • Peer feedback and strategy refinement
  5. Assessment and Reflection
    • Evaluating insights gained from exercises and simulations
    • Reflecting on organizational applicability and readiness for AI adoption
    • Identifying opportunities to implement AI solutions in participants’ own work environments

Course Outline

Day 1: Making the Right Move

  • Understanding business dynamics and decision-making

  • Data-driven decision-making: leveraging information for strategic choices

  • Intelligent decision-making processes

  • Overview of data analytics and machine learning

  • Core concepts and techniques in artificial intelligence

Day 2: From Business Data to Enterprise Goals

  • Data analysis for current-state visualization

  • Exploring historical data to identify turning points

  • Understanding causality: why events occur in business

  • Predicting future trends with AI

  • Scenario analysis for optimal decision-making

  • Workshop: Defining and analyzing KPIs using Excel

Day 3: Machine Learning Case Studies

  • Customer segmentation using machine learning for market insights

  • AI-powered recommendation systems for personalized suggestions

  • Reinforcement learning for adaptive business decision-making

  • Basket analysis: understanding consumer behavior with ML

  • Data visualization using Power BI

  • Workshop: Hands-on experience with Power BI

Day 4: Thinking and Acting like Humans

  • Comparing human intelligence vs. machine intelligence

  • Introduction to artificial neural networks

  • Deep learning and its business applications

  • Fuzzy logic systems for decision-making

  • Case studies of AI-driven decision-making

Day 5: Thinking and Acting Reasonably

  • Overview of computer vision and intelligent agents

  • Optimization with genetic algorithms and evolutionary computing

  • Swarm intelligence for nature-inspired problem solving

  • Workshop: Case studies in AI applications and optimization

  • Success factors for AI and data analytics projects

Certificates

On successful completion of this training course, HighPoint Certificate will be awarded to the delegates. Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.

Upcoming Courses

Paris - France
27-31 Oct 2025
$5950
Paris - France
03-07 Nov 2025
$5950
Paris - France
10-14 Nov 2025
$5950
Paris - France
17-21 Nov 2025
$5950
Paris - France
24-28 Nov 2025
$5950
Paris - France
01-05 Dec 2025
$5950
Paris - France
08-12 Dec 2025
$5950
Paris - France
15-19 Dec 2025
$5950
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