Course Concept:

Crisis strikes when you least expect it, but that doesn’t stop you from being prepared. When the worst eventually happens, the way you communicate with the media is often crucial to your reputation.

When you handle a crisis well, you are likely to emerge largely unscathed. Similarly, a long list of brands will attest to how easily they can be misunderstood when faced with unprecedented media attention and a public thirst for information.

The Crisis Communications Media Management course provides participants with the opportunity to identify how a crisis is affecting an organization and what needs to be done to mitigate its effects. The course focuses on how to prepare communications roles to respond quickly and effectively in the event of a crisis and to manage media perceptions.